Marketing Mix Paper

consort to Armstrong and Kotler (2005) ?merchandising research is the systematic design, collection, analysis, and reporting of selective information pertinent to a specific selling situation face an governing? (p. 113). Several variables can be used to champion assist in making the right merchandising decision. This opus pass on discuss the intravenous feeding elements of the merchandising mix (4 P?s) as well as mention how each of the quadruplet P?s influenced the development of the marketing strategy for Starbucks Coffee. Marketing MixThe marketing mix can be broken down into four categories: product, place, price and promotion. The idea tush the marketing mix (4 P?s) is to not include the client into the mix, but rather to make believe a marketing strategy that is around the customer. This helps to put the position group at the focus of the strategy and to create a campaign that depart influence, motivate, and persuade the tar chance group. StarbucksStarbucks is a hot burnt umber chain that is famous through come in the worldly concern for its coffee. The smart set started out in Seattle and now, 33 years later, is operational more than 5,000 stores across the United States, and more than 2,000 stores in 28 countries. Starbucks has only make it this far by having an above just marketing strategy.

According to the Starbucks website (2007), ?Starbucks customers are people of diverse ethnic, income, and mature groups with varying tastes and interests? (p. 1). Having much(prenominal) a diverse clientele makes marketing a ch completelyenge as the company needs to market to all these groups of individuals. Starbucks uses the four elements of th e marketing mix to successfully develop the ! company?s marketing strategy. ProductProduct is the first component of the marketing mix. This requires the organization, or the marketing manager to create the right product or renovation that will be desired by the targeted customer. The basic... If you essential to get a full essay, order it on our website: OrderEssay.net

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