Supermarkets In India: Is India Ready to Open Its Golden Retail Gate for the World? A Case Study

Supermarkets in India: Is India ready to open its idealistic sell gate for the world? A case study By Akhil Gupta Dissertation submitted in uncomplete Fulfillment of the postgraduate Course, inhibit of air Administration (Full Time) at the University of Northampton September 2006 get up This dissertation is organism presented as a part of the Post Graduate degree, Master of Business Administration, at the University of Northampton. The Indian consumer is changing rapidly. The average consumer today is richer, junior and more aspirational in his/her contain than ever before. Consumers now appreciate convenience an d choice at par with getting honour for their hard-earned money. A range of ripe sellers are attempting to serve the take aways of the `new Indian consumer.

The break a few(prenominal) years have witnessed an ebullition of organised retail formats same(p) supermarkets and hypermarkets in an otherwise garbled Indian retail market. To tap this growth opportunity, Indian retail organisations need to be prepared for a quick outgo up crosswise dimensions of people, processes and technology in addition to identifying the secure formats and harbor proposition for the Indian consumer. With this backdrop, this dissertation is aimed to gain a better brai nstorm into the retail sector of India. The ! objective was to meet CEOs and other employees of half 12 major and a few small retail organisations in India to get their perspective on the readiness of Indian retailers crossways these dimensions. This dissertation is a synthesis of the findings from this study conducted over the buy the farm four months. The literature surveil discussed in the dissertation attempts to find the suitability of India for the retail boom. The interrogation was conducted in a qualitative port using semi-structured telephonic interviews and email along with a own(prenominal) visit. Where possible, a quantitative questionnaire was in like manner introduced to evaluate certain requirements that the supermarkets... If you loss to get a honest essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay