Advertising and Brand Management

ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110 About aviation Industry History- The history of well-behaved aviation in India began in December 1912. This was with the opening of the send-off domestic form route between Karachi and Delhi by the Indian state Air services in collaboration with the over-embellished Airways, UK. Three years later, the first Indian airline, Tata Sons Ltd., started a stock airmail service between Karachi and Madras without any patronage from the government. In early 1948, a joint sector company, Air India internationalist Ltd.

, was established by the Government of India and Air India (earlier Tata Airline) with a outstanding of Rs 2 crore and a fleet of three Lockheed constellation aircraft. electromotive force for Growth- The Indian Civil air market grew at a compound annual growth rate (CAGR) of 18 per cent, and was worth US$ 5.6 billion in 2008. The Centre for Asia Pacific Aviation (CAPA) forecasted that domestic affair will increase by 25 per cent to 30 per cent till 2010 and international traffic growth by 15 per cent, taking the total market to more than 100 jillion passengers by 2010. By 2020, Indian airports are expected to handle more than 100 million passengers including 60 million domestic passengers and around 3.4 million tonnes of incumbrance per annum. Airport infrastructure is being developed at a fast pace to cope up with the growth of air transport operations. A simultaneous operation from parallel runways having facilities for stratum 3B level operations has now become a reality. design based... If you want to get a full essay, order it on our website: Orderessay

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