The current trend of Malaysias tourism industry The integration of applied science into our daily lives is transforming consumers conduct and social practices. The travel industry has seen this bear on the business. Where once, the travel agent was the middleman between the consumer and travel suppliers such(prenominal) as air casts and hotels, the travel consumer can now access these service directly from a single laptop or rambling device. The way the game is played has changed. Theres a clarion call for tourism and travel players to equip themselves with the knowledge and tools to lodge in the game. Malaysia has great natural resources, such as resplendent beaches, jungle and some of the best scuba-diving in the world. The predominantly Muslim uncouth is a culturally diverse society where Malays, Chinese and Indians live together. Unlike the other neighboring countries such as Thailand, Singapore and Indonesia, Malaysia does not have a distinct public figure as a tourist destination. The promotional tag line Malaysia, Truly Asia is used to reflect the cultural diversity of the country.
The Malayan government dedicated Visit Malaysia Year with the theme Malaysia Welcomes the ball. Tourism Malaysia increased their promotional activities from one year to other of year. In the otherwise, the government also actively promoted domestic and outside(a) tourism. The countrys promotion budget has been comparable to the main competitors in the region, Thailand and Singapore. The government was also active in ontogenesis and promoting niche tourism products such as medical tourism, educational tourism, rural tourism and home stays. In addition, it developed a special programmer for foreigners wishing to stay in the country for an extended period, the Malaysia My Second Home programmer. If you want to get a full essay, order it on our website: Orderessay
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