Expanding Into New Market

Expanding into New Markets You are precise likely to have hear that India is one of the fastest growing economies in the world - its 2006 proceeds rate is estimated at 8.6%. Yet despite the fact that it is doubtless experiencing strong growth, large amounts of the population are still very poor. Estimates put the topic living below the poverty delineate at over 25% of the 1 billion-plus population - thats more(prenominal) than 250 one million million people. Various standard of living measures also foreground some of the anomalies that exist in the unpolished: Around 40% of the population over the age of 15 cannot read and write 60% of the population work in agriculture The official unemployment rate stands at 7.8% The top 10% of the population account for over a third of all consumption and 53% of the wealth of the country whilst the bottom 10% account for only 3.5% of consumption and 0.2% of wealth [pic][pic] res publica still is a major part of the economy of India. The perturbation between rich and poor in this vast solely heavily populated country is stark. To what extent will this convert in the coming years? Where do companies want to be if they want to see market growth? Copyright: Vasant Dave, from stock.xchng.

The surface of the population and the growth prospects of India, however, make it an attractive place for legion(predicate) western companies, not least mobile phone companies look to establish a foothold in the market. A number of mobile phone manufacturers are looking to try and transaction the potential difference of this vast market. At the end of 2006, there were a reported 137.4 million subscribers to mobile phones in India. That is only but over 10% of the population, which leaves a great deal of potential growth in the market. In 2006 alone, there were 62 million new subscribers. This represents an increase of around 82% on the year. vigorous phone manufacturers have a problem, however. To get into the market, they face a number of challenges that test their business acumen. The challenges of... If you want to get a full essay, order it on our website: Orderessay

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