Income Tax Law

Harley-Davidson, Inc., February 2004 1.Identify Harley-Davidsons strategy and explain its rationale.? Brand image: Harley-Davidson (Harley) doesnt just sell motorcycles; it offers its customers a whole new modus vivendi and experience. The brand image represented the fundamental American value: individuality, freedom, and adventure. Harleys products distinguish themselves with the unique exhaust growl, and the corporation furthers the possibilities with customization, such as after foodstuff chrome, offered by dealerships. Besides the products, Harley formed the Harley Owners Group (HOG) to bone up people with the same interests to enjoy the Harley experience. This merchandise strategy stabilizes the companys market share, and brings repeating buyers: as much as 50%motorcycles sold between 1999~2003 are to previous Harley owners. ? assiduity on specific market segment: Harleys marketing strategy concentrates on only the super-heavyweight motorcycle segment of the market. This feature segment not only consists of motorcycles with the most profitable margins, neverthe little also corresponds to Harleys masculine image. ?Distribution: since the late 80s, Harley has reorganized its distribution network.

Harley realizes that it has to have the appropriate environment to market to professionals who possessed the disposal income to layout $17,000 on a motorcycle for fooling leisure rides, and thus retired many poorly managed shops, and cave ined single(a) dealerships with offering to Harleys full line of motorcycles, parts, service, rental, courses, etc.The comprehensive in front and after sale services offered more exposure and opportunities to Harleys motorcycles. 2.Compare Harley-Davidsons resources and capabilities to those of Honda? What does your analysis imply for Harleys potential to establish cost and differentiation advantage over Honda? ?Economies of scale: Harley ships less than a third of a million motorcycles per year, while Hondas world... If you want to get a full essay, order it on our website: Orderessay

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