Juhayna Marketing Analysis

MBA Program 2011 tradeing Management Project Presented to: Dr. Ingy Fikry Presented by: * Ahmed Hussein * Amr ElBarkouky * Ibrahim ElEtr * Mohamed ElKhashab * Mohamed Emad Outlines 1- Executive outline ……………………………………………………… 3 2- Description of the industry History ……………………………………………………………………. 4 3- Audit of the organization Identifying client needs and wants………………………………………5 Market offering……………………………………………………………...6 Exchange and relationship………………………………………………...6 Players in the market: …………………………………………………….6 Segments and Target Markets served: …………………………………..6 Value proposition…………………………………………………………..7 Marketing forethought orientation………………………………………7 4- Competitor analysis Nestlé vs Competitors……………………………………..………………..8 Ice Cream Market Overview………………..……………………………..9 Competitive Positions ……………………………………………………...10 Levels of competition ……………………………………………………..11 Customer & Competitor Orientations ……………………………………12 mill analysis ………………………………………………………………..12 5- Organizational growth Market Penetration…………………………………………………………14 harvesting Development ……………………………………………...............14 Market Development……………………………………………………….

15 Diversification………………………………………………………………15 6- Market follow Research Objective………………………………………………………....16 Research Type………………………………………………………………16 Sampling manner …………………………………………………………..16 Data Analysis Methods …………………………………………………….16 Findings……………………………………………………………………...17 7- Recommendations…………………………………………………………...18 8- Appendices Appendix A (Questionnaire) ………………………………………………19 Appendix B (Survey result statistics) ……………………………………...23 1. Executive Summary This paper is a study of the market strategies, techniques and orientations of JUHAYNA CO. in Egypt. We did an audit on different aspects that are unfavorable for the organization successful execution of a market outline and assessed the results to come up with... If you want to get a near essay, order it on our website: Orderessay

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