Kellog

The Economy Where does Kelloggs do business? Kelloggs has been in business in the linked States since 1906. Their ready-to-eat cereals changed the way most pile start off their day. In 1914 Kelloggs began expanding their business world wide. Within 24 years Kelloggs became an accomplished harvest-tide in England and Australia. They continued to expand to Latin the States and Asia. (Kellogg History). Now over 100 years later, Kelloggs employs over 26, 000 people world wide, they have manufacturing plants in 17 countries and they sell their products in over 180 countries (for a list of manufacturing countries see appurtenance A Table I). Kelloggs sells a variety of products in all(prenominal) country, many of them similar to what can be found in the United States and some unique to their locations. In Canada they have a product called Vector which is a meal replacement or energy bar (Product - Vector). In Mexico they have a product called Choco Melvin that appears to be a chocolate drink similar to Olvatin (Kelloggs Choco Melvin). In the Middle East they have a product called Chocos which is a cereal consisting of chocolate flavored wheat flakes (All the Latest Kelloggs Products). The marketing for Kelloggs products as well as varies from country to country.

In the United States we have Snap, Crackle and initiate as the word-painting for Rice Krispies and Cocoa Krispies, in another(prenominal) countries they have a cartoon monkey as the icon for that countrys version of this product. Another example of differing marketing strategies occurred forwards 1958; Kelloggs Frosted Flakes was promoted by Tony the Tiger in the United States and Katy the Kangaroo in Australia (Kellogg History). Tony the Tiger eventually won a marketing contest, devising him the sole icon for Kelloggs Frosted Flakes. Economic Factors Since Kelloggs is such a large corporation it is necessary for them to pay attention to the changing economies in which it does business. There are many factors that can be... If you wishing to get a full essay, order it on our website: Orderessay

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