Marketing

Marketing Derek Moore Columbia Southern University Abstract Marketing Extending Past Behavior In terms of extending yesteryear way, trend analysis is a useful tool in analyzing historical doings or historical sales trends to opine foodstuff potential and sales in the near future. sales revenues from the same month in the previous year shop a good base for foreknowing sales for that month in the succeeding year. For example, if the trend visualizeers in the economy and the industry predict a general growth of 4% for the next year, it go out be entirely acceptable for you to show each months projected sales at 4% higher than your substantial sales the previous year. Predicting Future behavior In order to forecast sales by predicting future behavior, a host of factors make to be considered. For example, unmatchable commode predict future behavior by analyzing industry/ commercialize conditions and economic conditions of the market, generate market intelligence by speaking to customers, market experts, sales team members as well as observe competitors performance, forecasts, etc. unitary needs to conduct extensive primary and secondary market research to make estimates about the size of the market The future behavior would be preferred than extending past behavior if past conditions provide dont go as planned.

(Perreault & McCarthy, 2004, pg.580).Usually data is gather about a product or market or about changes in the marketing environment. It hard predict in what direction, and by how much, sales will move Once we know sales, we can usually develop a specific forecast. If the past is cognize then extending past behavior is the perfect forecast. No one approach is more likely to be used some other(prenominal) product because of future sharp market changes. For this reason----most mangers look for another way to help them determine sharp market changes. (Perreault & McCarthy, 2004, pg. 581). ReferencesPerreault, W. D. & McCarthy, E. J. (2004). fundamental Marketing: A Global-Managerial Approach. If you want to get a near essay, order it on our website: Orderessay

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