Mass Customisation

Objective : The main objective to study the mass customization in the Mass customization The term mass customization was first popularized by Joseph Pine, who be it as developing, producing, marketing and delivering affordable goods and services with enough regeneration and customization that well everyone finds exactly what they pauperism. The main goal of mass customization is to provide guests what they want when they want it.It is a strategic mechanism that is applicable to most(prenominal) businesses, provided that it is appropriately understood and deployed. It is a process for aligning an presidency with its customers needs. That is, mass customization is not about achieving some idealized articulate in which a company knows exactly what each customer wants and nominate manufacture specific, individualized goods to satisfy those demandsâ€"all at mass-production costs. Rather, it is about moving toward these goals by developing a couch of organizational capabilities1 that will, over time, supplement and enrich an existing business. primitive Capabilities required for mass customization The ability to identify the product attributes on which customer needs diverge, The ability to reuse or recombine existing organizational and value-chain resources The ability to help customers identify or build solutions to their own needs.

Advantages of developing these strategies The company will be able to enjoy long-lasting competitive advantages. Many obstacles can be overcome by using a variety of approaches example mass customization Small improvements can reap square(p) benefits Three Capabilities Required .Solution Space Development Robust Process Design pickaxe Navigation Solution Space Development A mass customizer mustiness first identify the idiosyncratic needs of its customers, specifically, the product attributes along which customer needs diverge the most. (This is in stark stock to a mass producer, which must focus on... If you want to impersonate a full essay, order it on our website: Orderessay

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