Advertisement and Graphic Design in the Post Modernist while show some stark dissimilarity in the implicit in(p) ideology when contrasted with the graphic figure of speechs of the novelist earned run average . The modernist graphic propose was found on the ideology final form follows functionality . The casters of the post modernist era have overstepped this modernist convention which linked form to function . The spare-time activity paragraphs will dwell into a brief of the underlying ism of graphic picture as it corresponds to the modernist and the post modernist trendsMost authors unanimously suit that the modernist era began around 1913 and continued until 1945 (Barnard . The modernist design lacked unnecessary decorations and medallion the idea was to put functionality before form The modernist design give simple fonts such as sans serif and Helvetica , use of flashed left margins and ragged right margins was common in the modernist design (Barnard . Four main characteristics define the modernist graphic designs (Barnard . These areAesthetic self reflexivenessMontageUse of paradox Ambiguity and UncertaintyLoss of an integrated subjectAesthetic self reflexiveness is the way in which fraudist think round or thematic about the practice of art using the colors , shape , design and form (BarnardMontage refers to the form of construction of art or design where the art is constructed using previously created works of art . It in addition refers to a technique of creating art using cut outs from billhooks or photographs (BarnardSome modernist designs create an illusion of paradox , ambiguity and uncertainty . The innuendo is that the designs or the art have multiple meanings or a question which defies reality (BarnardLoss of integrated subject refers to the tendency of the art and design not revolving around a central paper (BarnardThe post modernist design shows lack of cultural difference this is more often than not because of globalization . The post modern design incorporates indirect theme or a de centering of the subject .

Additionally pre modernist design incorporates complexity of form (Barnard . The following paragraphs present examples on modern and post modern graphics design and will contract to compare and contrast themEgbert Johnson s design of logotype for the Container Company of the States (CCA ) is a classic example of design which ideally represents the modernist trends of displace functionality before form . The design was simple and functional it comprised of a drawing of a cardboard box superimposed on an outline of the United States Of America . The drawings were superimposed with sans serif fonts CCA . The logo gained popularity its popularity can be attributed to its efficient and uncluttered look (BarnardBayer s board is another classic example of modernist design , the board is represents the type of Roosevelt to the American public to refrain from soft living . The poster portrays the face of laughing women , another women s leg , fruit , diamond ring and a bucket containing a champagne store , a dice and a lottery ticket . The poster was commented with the words Payola and Corruption (Barnard . The poster had a wacky sort of representing Roosevelt s warning...If you want to get a full essay, order it on our website:
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