Museum Of Contemporary Art (or Public Library) Swot & 4ps Analysis

Elizabeth SarkisovaMarketing 725February 7 , 2008SWOT and 4Ps analysisSWOT and 4s analysisfort rescuer is a partnership incorporated to sway and run Fort Jesus tourist attracter induction in a tourist attraction centre . The confederacy has been in business for everyplace years and it attracts nodes from al over the world . The target market of the customers includes historians holiday makers and early(a) raft who want to learn ab come forward slave trade and Arab-Portugal warThe go with has much strength and weaknesses which make the company br live on . Fort Jesus at the time of incorporation was a viable invention in an industry that was growing in all told sectors . The target customers want an actively engaged in exploration , learning , discovering , entertaining and holiday making . Fort Jesus has an ad cutting edgetage as the only company with a vision of exploring history about the Arab and the Portugal war in the coastal towns of Africa . The industry they operate in ha very hardly a(prenominal) competitors and growth has been observed in every company that is direct to the industry . The company has cashed in since it is infancy on the expanding and high growth of market to accumulate huge pecuniary resources that enables them to collect traditional artifacts from assorted parts of the continent and other continents . The company offers services such as traditional dances including the brazil nut samba dance the Mijikenda dance , the Hindu dance and the Chinese acrobatics . This has assisted the company to move to greater high school in terms of market share . They have as nearly as contracted international media companies like CNN to market them as the outstrip museum to visit to get what you cannot get somewhere else . Fort Jesus objectives are to consider what works and what does not workThrough this , they have carried out research about heterogeneous museums and attractions to museum and discover that the best concept is to bring majority of collections from various parts of the world . The company has employed the best human resources in marketing and customer care who receives customers and markets the services of the company to various groups in various parts of the world . The company likewise has participated in various trade fairs , marketing , tourism attraction centers including the Chinese 2008 prodigious trade fair which was to market some tourist attraction centers in ChinaThe services of Fort Jesus are well priced to attract customers of various categories . However , the market of the company is segment into foreign and locals .

The company is well positioned in an area that attracts tourists of all walks of life . It is also nearer to a university that specializes in blind and Museum education . It is at the center of an international airport and the aid deepest port in the world . The road networks of the area where the museum is set is well maintained and then any visitor thus any visitor will have no line of accessing the facilityThe company s biggest challenge is competition from other facilities from similar companies operating(a) in various parts of the world who are also collecting traditional artifacts from various parts of the world to lay down a niche of products . The growth in the industry is promote although there is a pattern that protects some of the artifacts from being accessedREFERENCESArmstrong G Kotler(2007 . Consumer Markets : Influences on consumer behavior , Principles of MarketingICMR Case Studies and Management Resources (2007 . Consumer Behavior Retrieved January 20 , 2008 from HYPERLINK http /www .icmrindia .org /courseware /Consumer 20Behavior /CBC03 .htlm http /www .icmrindia .org /courseware /Consumer 20Behavior /CBC03 .htlmKotler ,(2005 ) Principles of Marketing . impudent York .Melbourne PressSchaik J .L (2002 The Task of Marketing Management J .L . van Schaik (Pity ) ltdWiner , R .S (2007 . Marketing Management , Prentice Hall , swiftness Saddle River , NJ...If you want to get a full essay, swan it on our website: Orderessay

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