Using Example Of Marketing Communications Describe How Marketers Try To Change Attitudes Under Differing Levels Of Involvement

Marketing communications incorporates assorted methods and strategies to reach prospects or customers . excerpt of any particular media or method depends on the manoeuver marketplace . The put across , mode of communication , absolute frequency and separate details of the marketing communication strategy are establish on the target market placeMarketing communicating strategies are ground on the concept of consumer behavior and attitudes . It aims at influencing or changing the sameThere are various examples in the market place which aimed to influenced and sop up consumers . In tourism industry itself various countries defend utilized the same platform to reach consumers of divergent locations Malaysia touristry have established itself as Malaysia truly Asia Malaysia tourism has grown with probatory growth rate . It has helped the economy to growCola war is an on breathing out trouble in the market place which always attracts the experts , media people and various other groups . Pepsi Co and Coca cola spend one million million dollars in their advertising media and publicity Recently they tried to drop marketing communication by using celebrities of different countries to induce the message of being safe . Cola companies have been come to in controversy due to the health concerned and tone of voice of productIBM has utilized print and electronic media to attract the teensy-weensy and metier companies . These companies provide volumes to the big companies like IBM . The messages in these advertisements have been simple-minded , clear and interestingNow all the above mentioned examples the level of troth of consumer has been different . In the case of tourism industry the level of involvement of a person would be high if he is going abroad or the first time or with special(a) company like honeymooning , family and friends . Consumer is concerned closely the money he is spending and value he is getting out of it . Tourism is a service which is intangible and can not be measured .

In such case consumer depends on the information he receives and experiences he get from the service . Malaysia Truly Asia message concept provides images of beaches , natural beauty , facilities and services and many othersCola is a product which requires low involvement of consumer for decision making . It is a drink and consumable . Decisions are made instantly commonly at the point of purchase . Advertisement plays crucial roles in such decisions . The product which is on the pull in of the mind of the consumer is more than likely to be sold . To be on the top of the mind companies keep their advertisements on air with greater frequency to maintain old consumers and attract new consumersIBM product is targeted to small and mid size companies . Decision makers of these companies are concerned about pricing , quality services and solution to their problems . Consumer involvement in decision making is high . The advertisement efforts are aimed to postulate the message that any kind of need can be catered with their products and servicesThe consumer behavior and attitude of consumers for...If you want to get a full-of-the-moon essay, order it on our website: Orderessay

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