A Retailer's Disrespect for Teens

Retailers do not respect teens, but reel them into purchasing their products with appealing advertising, using celebrities to trade the product, and even resort to devising the teens feel bad about themselves to buy the product. Even during this scotch crisis, retailers with in or cool clothing ar exempt thriving much than stores with great deals because teens are still unbidden to spend their money freely and are convinced by advertisements to buy more expensive clothing because its cool. (http://retailindustry.about.com/od/retailbestpractices/a/retailindustry_article1.htm)
Advertisements are what catch the teens attention and reels them into buying a certain product. Because of this, companies are spending millions of dollars to perfect their approaches to advertising. Brands like Dooney and Bourke and Covergirl Cosmetics frolic celebrities as their spokes models to appeal and relate to teens. Others are featuring celebrities own designs. Wal-Mart instantaneously has a line of sun dresses designed by artless singer Taylor Swift for their Spring 2009 collections. The companies know which celebrities teens like and admire, so they intentionally hire them to be the face of their product. (http://www.mpdailyfix.com/2008/04/capturing_teens.



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Another proficiency retailers use to attract teens to their company involves using inappropriate themes to sell their product. More and more teen stores are resorting to using depend upon as a theme in advertisements for the product. Brands such as Abercrombie and Fitch, Calvin Klein, and Dolce and Gabbana are notorious for their racy ads that focus more on sex than the actual product being sold. This technique, however, gives these companies an payoff because teens are attracted to such things. While parents may find it inappropriate, teens are more than willing to buy a product that is displayed with a sexual theme. (http://youthdevelopment.suite101.com/article.cfm/advertising_to_teens)
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