Kudler Marketing

foodstuffing
University of Phoenix
MMPBL502 Managing the Business Enterprise
December 05, 2009


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Kudler Fine Foods (Kudler) is interested in expanding its operate to provide catering services (with local organic growers), in addition to the in-store parties that are currently offered, to enhance the face’s competitive advantage in the gourmet food industry. In order to facilitate an operational strategy of the catering service, the organization must conduct market research and perform an depth psychology of the target market and market mix to assess the viability of the program.
Market Research
The marketing functions at Kudler are the responsibility of the Sales and trade Department. This function is the process for creating, communicating, and delivering value to customers and for managing customer relationships in ship canal that benefit the organization (Berkowitz, Hartley, Kerin, & Rudelius, 2006, p. 8). Through market research, the Kudler Sales and Marketing Department can collect and analyze information just about the organization’s target market and recommend actions that exit assist in the addition of the catering service (Berkowitz, Hartley, Kerin, & Rudelius, 2006, p. 205).



dapple collecting pertinent data, the Kudler Sales and Marketing staff must ensure that an accurate and concise strategy is developed to focal point on the take of the target market, both existing customers and wise customers in key high-income zip codes (University of Phoenix, 2004). This thorough analysis of the needs of the target market will enable Kudler to be well-prepared in expanding its services that is supported by a marketing final cause that integrates the marketing mix to provide a good, service, or estimate to prospective buyers (Berkowitz, Hartley, Kerin, & Rudelius, 2006, p. 16).
Marketing Mix
The marketing mix is composed of the product, pricing, promotion, and lieu (Berkowitz, Hartley, Kerin, & Rudelius, 2006, p. 14). Kudler’s Marketing manager has...If you want to get a full essay, order it on our website: Orderessay



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