Zara v Benetton supplement chain management strategies
This essay aims to taste how Benetton and Zara devil separate fast fashion retail merchants, operate their logistical activities. By using the current literature this essay compares and tunes their different approaches to their supply chain logistics. It highlights the value and immensity of buying and supply chain management whilst also suggesting effectiveness areas for improvement.
The essay begins with a short overview of the two companies then main body focuses on contrasting and analysing intravenous feeding separate strategies used by the two companies within their supply chains; integration, quick response, postponement and outsourcing. Lastly the essay makes some(prenominal) suggestions for improvements that can be made to their supply chains and in conclusion concludes.
Zara is a Spanish high street fashion retailer apart of the larger group k instantaneouslyn as inditex David Walters(2006). It was founded in 1975, the first Zara store was opened in La Coruña, in Northwest Spain. It now operates in 78 countries and has a network of over 5578 stores in upscale locations in the cosmoss largest cities Key tick off (2012). It offers men, women, children and homewares to young savvy tr finishy consumers.
Its supply chain is an end to end process which Zara have completely integrated Lopez and caramel (2009).
Benetton is an Italian high street fashion retailer founded in 1965 Dapiran(1992).
Benetton is now present in 120 countries around the world and networks over 6,500 stores. (Benetton website) Their products include women swear, menswear, children swear. Their clothes are basic and the stigmatise is aimed at the modern minimalistic consumer. The Benetton supply chain is strong upstream integration with a vast amount of their retail outlets miss as franchises. Arnaldo et al (2001)
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