Environmental Factors - This paper identifies the environmental factors that affect global & domestic marketing decisions. - MKT / 421

Introduction

Marketing Coca-Cola in chinaware has been a long and trying road. The Coca-Cola social club freshman opened bottling plants in Shanghai and Tianjin in 1927. A third plant opened in Qingdao in 1930. by and by a 30-year absence from the country, The Coca-Cola Company re-entered China in 1979, pursuit the re-establishment of relations between China and the United States. Coca-Cola was the commencement ceremony American consumer product to return to China. (Coca-cola.com)

Environmental Factors

Some of the environmental factors faced in the first few years sales being one of them. gross revenue were actually higher in smaller more liquid ecstasy markets than that of the larger cities and retailers. Coco-cola embarked on an aggressive marketing campaign. Some factors were dispersion to the retailers; some of the smaller locations required hours of travel on oer rutted dirt roads, this presented a logistical challenge. In concomitant tracking of sales was hard in these regions. The family leased over thousands of sales representatives to make regular visits and monitor the meter of product being sold and in what locations. This information was and so entered into data banks that compiled all of the information and the bon ton could track the information.

Other factors that the company had to consider were that the Chinese did not consume as lots soda as here in the US; the company introduces forward-looking products that would be more appealing to the locals. Coca-Cola then created and offered new products that would be specific for China for example Tian Yu Di (Heaven and Earth), a noneffervescent fruit juice tailored to Chinese tastes, was introduced in 1996. It was the first local fruit juice to be produced in China by an international soft-drink company. The Tian Yu Di teas were introduced in 1998. Distribution of Tian Yu Di water was expand in 1999(coca-cola.com).

Social Responsibility...

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