The Exploitation Of Children In Television Advertisements

        Across America in the homes of the rich, the non-so-rich, and in poverty-stricken

homes and tenements, as tumefy as in schools and businesses, sits advertisers mass marketing

tool, the television, usurping fall by the waysidedoms from children and their p atomic number 18nts and changing

American culture. Virtually an entire earth has surrendered itself wholesale to a medium

for grappleing. Advertisers, within the constraints of the law, use their thirty-second

commercials to target Americas spring chicken to be the decision-makers, convincing their parents

to buy the advertised toys, foods, drinks, clothes, and other products. native in this

targeting, especially of the very young, are the advertisers; fostering the youths devotion to

brands, creating among the children a loss of individuality and self-sufficiency, denying

them the ability to explore and bring about but instead often encouraging poor health habits. The

children demanding advertisers products are influencing economic hardships in many

families today. These children, targeted by advertisers, are so vulnerable to trickery, are so

mentally and emotionally unable to down the stairsstand humanity because they lack the cognitive

reasoning skills needed to be skeptical of advertisements. Children spend thousands of

hours becharm by various advertising tactics and do not understand their subtleties.

Though advertisers in Americas free enterprise system are regulated because of societal

pressures, they also are protected in their rights under freedom of expression to unfairly

target Americas youth in order to sell to their parents, regardless of the very youngs

inability to recognize the art of persuasion.

        In the free enterprise system, the advertisers role is to persuade consumers to buy

their products/services. They are given a product/service and are required to use their best

creative case to make this product desirable to the intended audience (Krugman 37).

Because of this cypher and what many deem as manipulative way of stimulate the target

audience, the advertising industry is...

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