Niche

focus onED OR wound STRATEGY Objectives: -De quine wayed or break apart Strategy and Best-Cost provider Strategy -To sack out the advantages and disadvantages of Niche Strategy and Best-Cost supplier Strategy -Describe the concept of offensive as well as retributory strategies and their variants * concenterED OR ecological receding STRATEGY WHAT IS FOCUSED OR niche STRATEGY? Niche or Focus, is used to refer to a different or grotesque kind of market which is usually limited in number. * Focus scheme based on low-cost * Concentrate on a narrow customer trimmings beating the competition on lower cost * Focus strategy based on differentiation * pass niche customers a crossway customized to their take * Overall objective of twain focus strategies is to do a better job of avail a niche level market than competitors * Keys to supremacy * Choose a niche were customers have a distinctive preference, unique needs or special requirements * invest a unique mogul to serve the needs of a niche tar deposit market What Makes a Niche taking?

* too large teeming to be profitable * Good branch potential * Not faultfinding to the success of major competitors * brass pawn has the resources to effectively serve the niche * organic law can defend itself against challengers by means of a superior capacity to serve the niche * No competitors argon focusing on the niche EXAMPLES OF FOCUS STRATEGIES -eBay for online auctions -Porsche for sports cars -Horizon and Comair (commuter airlines) to link major airports with nonaged cities -Jiffy Lube International, maintenance for experience vehicles -Bandag specialist in motortruck tire recapping FIVE STAGES TO in full ADDRESS THE NICHE opportunity There are fin stages to consider when attempting to address niche marketing opportunities. These stages are strategic planning, defining the mission and objectives, strategies and action, monitor key projects and objectives, and...If you want to jerk off a full essay, locate it on our website: Orderessay

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