Research Of Female Consumer Behavior In

i backup, 2010, 2, 348-353 doi:10.4236/ib.2010.24045 Published Online declination 2010 (http://www.scirp.org/journal/ib) Copyright © 2010 SciRes. iB query of Female Consumer Behavior in Cosmetics food market Case Study of Female Consumers in Hsinchu Area Taiwan Chang-Tzu Chiang, Wan-Chen Yu Department of Business Administration, Yuanpei University, Hsinchu, Taiwan, China. E-mail: wanchen1110@hotmail.com Received July 17th, 2010; alteration August 16th, 2010; accepted family line 27th, 2010. ABSTRACT The rapidly changing merciful situation in the latter(prenominal) part of the 20th century, much(prenominal) as revolutionary movement for womens equal rights, significantly affects the women consumer behaviors as hearty as improves their social status. The awakening of feminine consumers instinct during the ups diddly-shitt years leads to alteration of consumer behavior, and influences the womens usual inclination for pursue fashion and nonfunctionals application, in fact, the report practice has already been regarded as a social civility and necessary demand for interpersonal activities. By employing the Means-End Chain opening, this shoot intends to explore the attribute, result, and harbor connected importance by young-bearing(prenominal) consumer towards cosmetic harvest-homes, in narrate to sop up consumers cosmetics application process.

The female consumers in Hsinchu argon preceden as research tar selects for this study to conduct unavailing analysis of their lifestyle and demographic statistics. wholly 550 questionnaires were released and 390 copies are effective among the retrieved ones. Methods as factor analysis and analysis of variance are applied for examining sundry(prenominal) study hypotheses. Moreover, the implementation of Means-End Chain theory allows cosmetics industry to better take in the signification of product attribute valued by consumers so as to anticipate the inside information of consumer result and value recognition undergo by consumers. Keywords: lifestyle Variable, Demographic Statistics Variable, Product Attribute,...If you urgency to get a complete essay, order it on our website: Orderessay

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