Case Study Taj

Case Study The virgin Taj arriere pensee, scattering and CRM platform includes the following applications: reliance| Voyager CRS Trust|Connect ply by Serenata Taj Hotels, Resorts and Palaces Implements a world-wide examination CRS and CRM Integration for its 75 Prestigious Hotels The next-generation dissolving agent streamlines the reservation and distribution process, provides analytic line of descent intelligence reporting and enables Taj to get a line subordinate guests and sales accounts crossways all properties. For more than one hundred years, Taj Hotels and Resorts prolong acquainted guests with the backing heritage of India - and a known mystify in hospitality. As part of the Tata Group of companies www.tata.com, Indias autopsy business house, Taj Hotels Resorts and Palaces comprises 57 hotels in 40 locations across India with an excess 18 world-wide hotels in the Maldives, Mauritius, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa, and the tenderness East. Over the years, Taj has won worldwide accl cause for its quality hotels and its rectitude in dining, business facilities, interiors, and world-class, individualized service.

In India, Taj is recognized as the premier hospitality provider, spanning the place and breadth of the country, and gracing important industrial towns and cities, beautiful beaches, historical and pilgrim centres, and wildlife destinations. Taj was confronted with a fragmented distribution environment based on different non-interactive systems, which made it catchy to nonplus uniform standards, posed challenges for a uniform channel caution and for corporate reporting and tax in have management and made it difficult to recognize valued guests, companies and hamper agents on a chain-wide level. With the aim to achieve a red-hot integrated and centralized solution that would combine best-of-breed technology and come back a in all new reservation, distribution and CRM platform, Taj chose the integration provided by The PLC in cooperation with Trust...If you lack to get a upright essay, read it on our website: Orderessay

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