Swatch Marketing Assignment

Strategic Options & Strategic Choice agree to the SWOT analysis above, it is unembellished that S encounter has a steady presence in the fashion marketplace with buckram brand image and customer loyalty. In baffle to carry on and take advantages of such strengths, Swatch should contain the market-penetration dodging which meat to shop existing proceedss into existing markets with the objectives of securing the restraint of afoot(predicate) market and change magnitude market share from current products ( Kolter,2009, p.85). Comparing with the cost-leadership dodge and the product development strategy, the former calls for equipment casualty cutting when change products. It not only reduces companionships sales pro salvo, exactly also affects its bran image. The latter strategy requires company to develop a new product, which may cost so much money and succession to do the market look for and product test. Therefore, market-penetration strategy is considered as the core strategy for Swatch. merchandise Mix Decision Swatchs trade mix is comprised of the following quartet aspects: carrefour Customization --- to personalize the watch to fit customers taste and make it much than unique Special features evince more special and limited variance for a youthful, modern and evoke look.

Price Premium price --- to conjecture the exclusiveness, limited and gamey gauge of the product; Place To open exempt shops in the airports such as Gatwick and Birmingham airport and in Eurostar broadcast in capital of the get together Kingdom --- Eurostar estimates its passenger numbers will increase from 8.3 one million million this grade to10 million by 2010 ( Railnews,2007). To put banner on the mesh such as Face Book Promotion Celebrity irregular --- to befool Leona Lewis and use her image publicizing --- Print and broadcast ads/Posters and leaflets/Billboards localise & interactional marketing --- E-mails/ erratic messages/ Web sites Product system conception of spending date and how swatch watches are for every TIME. Product Lines...If you desire to get a full essay, order it on our website: Orderessay

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