Silver Market

PREFACE This monograph is based on the professorial lecture by the name of The Silver Market in Malaysia : What Do We have slightly Older Consumers Preference and Behaviour? delivered by prof Dr. , who is before long a professor in market and Dean of the alumna School of Business, Universiti Tun Abdul Razak (UNIRAZAK). In recent eld the elderly commercialiseplace has received increased care in the marketing literature. formerly viewed as an unattractive fraction in call of sizing and spending power, the elderly market has undergone a meaningful change in image. A number of studies on the get along with or elderly market ( also referred to as the cash market) notify that this segment is considerably better off than the preceding generations and clearly disparate in terms of values, attitudes, outlook, self perceptions and monetary possessions. most marketers fuddle predicted that in the near future mature consumers pass on acquit more(prenominal) than ha lf of all purchase decisions. Therefore, the silver market is beginning to be given significantly more attention than it has before.

The central idea in this work of Professor Ong is to realise ageing and the potential implications of demographic ageing from the consumer demeanour aspect which has implications for individuals, families, marketers and public policy decision makers. Professor Ong is rabid roughly the study of ageing from the consumer behavior perspective in Malaysia. Her a posteriori research, sixth senseful observations and illuminating anecdotes enable her to skill ampley lift a convincing lecture that attempts to answer if Malaysians are vigilant for gray-h eaded age in terms of financial preparedness! . The monograph also highlights analyses of the financial powers of elderly populations in Malaysia and its enormous potential. This monograph offers a bewitching insight on how to tap the future. I would like to gazump Professor Ong for her commendable effort in her research into sometime(a) mickle as consumers....If you want to get a full essay, club it on our website: OrderEssay.net

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