Buyer Behaviour

Buyer Behaviour Working women buy products and function fundamentally the same as non working women. INTRODUCTION Consumer behavior view be defined as the acts of individuals directly abstruse in obtaining and using frugal and services, including the decision exercise that precede and give back these acts. (Engel et al, 1968, p 5) Buyer behaviour refers to the acts of individuals directly involved in the exchange of money for economic goods and services and the decision process that determined these act. (Engel et al, 1968, p 5).

Both consumer and buyer behaviour dissent amongst the population as heap have variant urgencys and needs. thus it is untrue to say that working women buy products and services essentially the same as non working women. No two people are similar as physiological factors, cultural forces, economic considerations, interpersonal relationships, personality, self-concept, and learning are variables that shape goals an...If you want to procure a full essay, order it on our website: OrderEssay.net

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