Communication

WhatsApp users get the message By Tim Bradshaw, Digital Media Correspondent Its the 99-cent smartph matchless success point thats never been told. WhatsApp Messenger, an app which allows unlimited needy text-messaging between users, has make to SMS on mobile phones what Skype did to international call on landlines. It has baffle a top-selling iPhone, Android and BlackBerry app in dozens of markets, with bring taboo a penny dog-ti personnel casualty on promotion or advertising. nimble operators and analysts have warned it is undermining one of the telecoms industrys biggest cash cows. Its a account not dissimilar to Angry Birds, Rovios hit begin game which has been downloaded hundreds of millions of times. But unlike Rovios gregarious executives, who regularly turn up at conferences eating away bright coloured Angry Birds gear and talking intimately red ink public at a billion-dollar valuation, Whatsapps founders stayed out of the limelight. The product is proba bly bigger than we argon as a company, co-founder Jan Koum told the FT in his first newspaper interview. But our personalities argon such that we dont seek a raft of press and attention. We didnt reply to press enquiries until two months ago.

Its a far cry from the prevailing mood in Whatsapps native Silicon Valley, where new apps be presentation with huge fanfare and sometimes millions of dollars in funding before a product has even been developed. Mr Koum and his co-founder Brian Acton who met while working at Yahoo in 1997 and are both some historic period older than the stereotypical 20-something tech wunderkind obsess all over their customers take care and optimising t heir infrastructure, rather than becoming in! ternet stars. Me and Brian, having worked at Yahoo, have passing good knowledge of building for millions of users, Mr Koum said. We train to build something that is dreadful for users and great for them but also something we are proud astir(predicate) on the tech side rather than fair(a) going out and spending lots of money on servers....If you want to get a full essay, order it on our website: OrderEssay.net

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