Casetusy On Blue Ocean

outh Korea based LG Electronics, Inc. (LGE) was a technology innovator in electronics, discipline and communications businesses producing CDMA handsets, DVD players, optical storage devices, canister nihility cleaners, air conditioners and micro ovens. LGE had more than 72,000 employees working in about(predicate) 77 subsidiaries and commercialiseing units across the world.

In January 2006, the association launched aristocratic marine Management campaign to be one among the height 3 electronics, information and telecommunications firms in the world by 2010. except LGE was primarily known for its low-cost appliances, and faced challenges related to companys image, low profitability and stiff disputation across the world. With the tough road ahead would LGE be able to obtain its target by 2010? Would it be able to make its competition irrelevant, especially Samsung, its home rival?

Pedagogical Objectives:

To understand LG: a leading player in consumer electronics
To understand consumer electronic merchandise and competitor
To understand value based technological innovation
To understand geographical diversification and its strategies applied to gain market share
To analyse the sullen naval strategy and its implementation at LGE.




Keywords : LG; LG Electronics; Blue Ocean Strategy; strategy; localisation; competitive strategy; market leader; new product development; Innovation; India; mainland China; Middle eastward; Digital Electronics; CDMA and GSM handset; LCD TV; germ plasm TV; Innovation Management Case conceive; restless phones; Nokia; Samsung

Contents:
Global Consumer Electronics
About LG
Blue Ocean Strategy
Focusing on high end products
Mobile Communications
LG Chocolate
Digital Display Company
Plasma TVs,LCD TVs,Digital Appliance and DigitalMedia
New markets and New Segments
LGE in Middle East and Africa

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